4 Free Ways to Promote Your Markets, Shows or Festivals
Here are 4 free ways to successfully promote the shows, flea markets, fairs, festivals, bazaars, or other one-day selling events to help grow your business and get customers to shop your vendor booth.
Any type of promotion is great, but can sometimes be pricey. This list is free, and it will help you grow your flea market business.
As I talked in my last blog, 3 Reasons Flea Market Vendors Should Be on Facebook I stressed the importance of social media… specifically, Facebook. Facebook is a mega-communicator when it comes to show promotions.
Many times, show/flea market coordinators will contact you through Facebook (*ahem, IF you have Facebook) with a specific link you can share on your own page that advertises you’re a vendor at their show.
This not only lets people know you are a vendor at our show, but it also promotes the show to all your Facebook Friends as well.
If the show/flea market you’re attending doesn’t send anything to you, call them! See if that’s something they can do.
And if the venue doesn’t have Facebook… you can refer them to my previous blog on the importance of Facebook ;)
Another option is to make your own event on your Facebook page about the show/market.
In this feature you can list out all the details of the show and invite your Facebook friends to it. Be sure to include interesting pictures and a title that will catch people’s attention.
Make it easy for people to find you and the event-- give any and all information you have!
2. Flyers & Handouts
Keep flyers and handouts handy! Call the venue or show coordinator for each event you are participating in. See if they have flyers to give you for handouts. Use these to promote each show you are attending to keep your customer informed.
You can also make a schedule of your whole year. Have some copy paper laying around? Great! List the dates, times and locations of each show you will be at. It doesn’t have to be big and fancy (but aesthetic appeal doesn’t hurt!)
You can use your flyers as bag stuffer, mailers, or just hand them to everybody that comes into your booth. You could also include a special deal on the handout… “Bring this flyer for 10% off Your Next Purchase”.
Want an easy way to design your own flyer? Check out Canva. It’s an awesome, FREE (you know how much I like free!) website that helps you create any type of document like this. It’s easy to use and it has lots of pictures and fonts available for your designs.
3. Email & Newsletters
One of the most important things you can do to coddle existing customer relationships is to keep in touch. As I stated in a previous blog, 3 Flea Market Customer Service Tips You Should Use When Selling at Flea Markets…
“…relationships are very important in the world of business and is an asset in the realm of customer service. Being a vendor in a flea market gives you great opportunities to meet lots of different people in one setting, on one day. For instance, is it easier to search for, find and reach out to new potential customers or nurture the relationships you already have with existing customers?”
Yes, it’s important to grow your customer base, but keep it fat and happy by retaining existing customers. Monthly or quarterly emails or newsletters can be that touchpoint that keeps customers coming back. These people have already bought from you, they like you! That’s why they signed up to be on your mailing list. Keep your products and services in front of them each month by sending an email!
You can introduce new items, promote items you want to sell more of, or give special deals and discounts exclusively to those on your email list.
**Hint: Doing something like this will also KEEP people on your mailing list… discounts make it “worth” receiving emails!
Keep your customers up-to-date with your shows by listing your schedule. Since emails and newsletters are something that get sent out more than once a year, (weekly, monthly or quarterly) you can either send out a schedule for the whole year, for the quarter or for the month of the shows and markets you will be selling at.
4. Free Site Listings
There are lots of websites out there that allow you to freely list events such as craft shows and flea markets on their calendar. Mostly you’ll just have to sign up by giving your email address to be able to add events. Although this doesn’t directly promote your business, it will certainly help. Double check to make sure shows and markets you will be attending are being advertised. If not, grab a cup of coffee, snuggle up in your favorite chair, and take a little bit of time to gather specific information about the show and submit your own listing for the event.
Here are just a few examples of free-listing websites that we use for our own events:
You don’t have to post and list on every single website you come across. Find ones that are relevant and make sense to spend time on. Don’t make it hard on yourself. Put time into it, but don’t overdo it.